Cold Email Template For Lead Generation: Best 15 Tested Samples

Stuart Laurie
August 8, 2023

Are you ready to turbocharge your lead generation efforts? Discover 15 proven cold email template for lead generation that are designed to captivate and engage.

Cold emailing doesn't have to be hit-or-miss. Our templates are strategically crafted to pique interest and make your prospects eager to learn more.

Say goodbye to lackluster responses. These templates are built to create genuine desire, compelling your leads to explore what you have to offer.

The power to convert is in your hands. With our actionable templates, you'll confidently prompt your prospects to take the next step, driving meaningful results.

In this blog post, unveil the potential of cold email and watch as your lead generation soars to new heights with our battle-tested templates.

Do You know, the reply rate of cold email outreach is 8.5%? (Source: Backlinko)

The AIDA Model: Your Pathway to Cold Email Success

The AIDA model (Attention, Interest, Desire, Action) has long been a staple in the world of marketing and communication. Applying this model to cold emails can significantly enhance their effectiveness.

Attention: Crafting Irresistible Subject Lines

The subject line is your first and often only chance to make a strong impression. It should be concise, intriguing, and relevant. For instance, "Unlock [Prospect's Company] Success with a Game-Changing Solution" teases the value your email offers.

Interest: Captivating Recipients with Engaging Openers

Once you've grabbed their attention, it's time to pique their interest with an engaging opener. Address a pain point or challenge they might be facing. For instance, "Are rising [Prospect's Industry] costs eating into your profits?"

Desire: Creating a Compelling Value Proposition

In this section, showcase how your product or service can address the recipient's pain points and needs. Quantify the benefits whenever possible, such as "Increase [Specific Metric] by 30% in Just [Timeframe]."

Action: Prompting Recipients to Take the Next Step

End with a clear and concise call to action. Whether it's scheduling a call, requesting a demo, or downloading a resource, make it easy for the recipient to take the desired action.

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Key Elements Of A Cold Email

Crafting an effective cold email involves more than just choosing the right words. It requires a strategic approach that combines personalization, research, credibility, and a clear call to action. Let's delve into these crucial elements that can make your cold emails stand out and drive meaningful engagement.

Personalization: Tailoring Emails for Maximum Impact

In a world inundated with generic communications, personalization is your golden ticket to capturing attention. Address the recipient by name, acknowledge their role, and show a genuine understanding of their company's challenges and goals. Personalization goes beyond the first name; it's about connecting on a human level and establishing a rapport. A personalized email feels like it's written specifically for the recipient is more likely to resonate and elicit a positive response.

Relevant Research: Understanding Your Prospect's Needs

Before hitting "send," invest time in thorough research about your prospect. Familiarize yourself with their industry, recent news, challenges, and potential opportunities. Reference a recent achievement or project they've undertaken to demonstrate your genuine interest and understanding. Tailor your value proposition to align with their specific pain points and aspirations. By showcasing that you've done your homework, you not only grab their attention but also establish yourself as a thoughtful and knowledgeable partner.

Credibility: Establishing Trust and Authority

In the digital age, trust is paramount. Highlight your credentials, relevant experience, and any industry accolades that position you as an authority in your field. Share success stories, case studies, or testimonials that illustrate how your solution has positively impacted similar businesses. By presenting yourself as a credible source of value, you instill confidence in your recipient, making them more receptive to your proposal.

Call to Action: Guiding Recipients For Action

The ultimate goal of a cold email is to prompt the recipient to take a specific action. This could be scheduling a call, setting up a meeting, requesting more information, or even making a purchase. Your call to action (CTA) should be clear, concise, and compelling. Use action-oriented language and create a sense of urgency or excitement. Make it as easy as possible for the recipient to follow through by providing a direct link or contact information. A strong CTA guides your prospective clients through the next steps, minimizing friction and increasing the likelihood of a positive response.


15 Effective Cold Email Template for Lead Generation

Remember, B2B email marketing templates for lead generation are only a skeleton for email outreach. To ensure how successful your email is at generating leads, you need to personalize it. Moreover, you can ask quick questions in need.

01. Cold Email Template B2B

A B2B cold email template for lead generation is a concise and personalized message sent to potential business clients who have not yet shown interest. The template typically includes a brief introduction, a value proposition highlighting how your product or service addresses their needs, and a call to action encouraging them to engage further, such as scheduling a call or exploring your website. The key is to establish relevance, build trust, and convey the potential benefits of your offering in a compelling way.

Subject: [First Name], I Have an Idea That Can Help [Company Name]

Hi [First Name],

I wanted to introduce myself as [Name], a [Designation] at [Your Company]. Our team has been closely following [Prospect's Company] and we're genuinely impressed by the innovative strides you've been making in the [Prospect's Industry] sector.

At [Company], we specialize in [Brief Description of Your Solution]. Our cutting-edge [Product/Service] has successfully empowered numerous companies like [Similar Client 1] and [Similar Client 2] to achieve exceptional growth, streamline their operations, and enhance their bottom line.

I believe that [Prospect's Company] could greatly benefit from leveraging [Your Solution]. By [Highlight a Key Benefit or Outcome], you can position [Prospect's Company] at the forefront of the [Prospect's Industry] landscape, gaining a competitive edge and unlocking new opportunities for expansion.

I would be delighted to discuss this further at your convenience. Could we schedule a brief 10-minute call next week?

Best Regards,

[Company Name]
[Contact Information]

02. Cold Sales Email Template

As sales reps, it is better to effectively reach out to potential prospects with perfectly crafted cold outreach. The task can be easier with the right sales email templates increasing your conversion rates. You may want to take a look at the following template if you are tired of searching for sales email examples for B2B.

Subject: Revolutionize Your [Prospect's Industry] Strategy with [Your Solution]

Hi [Prospect's Name],

I'm [Name], from [Your Company Name]. I am reaching out to you because I've been thoroughly impressed by [Prospect's Company] and its remarkable impact on the [Prospect's Industry] sector. As a dedicated professional in the [Your Industry] field, I believe there's a fantastic opportunity for us to collaborate and drive mutual success.

At [Your Company], we specialize in [Your Solution's Main Benefit] that has consistently empowered businesses like yours to [Achieve Specific Result]. Our proven track record in [Relevant Achievement or Case Study] demonstrates our commitment to delivering tangible value and exceeding expectations.

I'd love to discuss how our expertise aligns seamlessly with [Prospect's Company] goals. By leveraging [Your Solution], you can expect to:
-Increase [Specific Metric] by [Percentage].
-Streamline [Process or Operation] to reduce costs and enhance efficiency.
-Gain a competitive edge with our innovative approach to [Industry Challenge].

Could we schedule a brief call or meeting at your convenience to explore this potential partnership further? Your insights and vision for the future of [Prospect's Industry] are incredibly valuable, and I'm eager to exchange ideas on how we can collaborate for mutual growth.

Please let me know a convenient time for you, or feel free to reach out directly at [Your Phone Number] or [Your Email Address].

Warm regards,

[Your Name]
[Contact Information]

03. Cold Email Template for New Clients

Are you looking for a sample email to approach new clients? We have got you covered. You can use this cold email template for lead generation to reach new clients.

Subject: [First Name], Let's Grow Your Business Together

Hello [First Name],

I came across your business and was impressed with your work in [industry/niche]. I have experience helping businesses like yours achieve their goals, and I believe I can do the same for you.

[Insert a brief description of your services and explain how they can help the recipient achieve their goals.]

If you're interested in learning more, let's schedule a call to discuss how we can work together. How does your schedule look next week?


[Contact Information]
[Company Details]

04. Cold Email Template to Reach The CEO

A cold email template for lead generation to reach the CEO is a concise and well-crafted email message designed to introduce your product or service to a company's Chief Executive Officer. It typically includes a personalized greeting, a brief value proposition highlighting how your offering can benefit their organization, and a clear call-to-action. The template aims to capture the CEO's attention, convey professionalism, and prompt further engagement or a response.

Subject: [First Name], Let's Discuss How We Can Help [Company Name] Grow

Hi [First Name],

I'm [Name], from [Your Company Name]. I'm reaching out because I believe our [product/service] can help [Company Name] achieve its growth goals.

[Insert a brief description of your product/service and explain how it can help the company achieve its goals.]

If you're interested in learning more, I would love to schedule a call to discuss how we can work together. How does your schedule look next week?

Kind regards,

[Contact Information]
[Company Details]

05. AIDA

Nothing can beat the AIDA model. In case of cold email template for lead generation or any other reason, AIDA model is always a wise choice. The following template follows the AIDA model to guide recipients from grabbing their attention to eliciting an action, increasing the chances of a positive response.

Subject: Let Our Consulting Services Help You Increase Your Profits

Hello [First Name],

We understand that increasing profitability can be a challenging task for any business. As a seasoned consultant in the industry, I have helped numerous companies like yours achieve their financial goals by providing strategic advice and actionable solutions. Let me share a few real-life examples:

[Provide some brief examples of your successes and how you have helped businesses like theirs.]

At [Your Company Name], we have a team of experienced professionals who are dedicated to helping your company succeed. We would be delighted to discuss your unique requirements and explore how our consulting services can support your objectives.

If you're interested in learning more about our consulting services and how we can help you increase your profits, please let me know. I can provide a calendar link to schedule a call at your convenience time.


[Formal Signature]

06. Before-After-Bridge (BAB)

The cold email template using the Before-After-Bridge (BAB) framework involves presenting the recipient with a relatable problem (Before), highlighting how their situation could improve (After), and then bridging the gap by introducing your product or solution. This method aims to capture their interest by addressing their pain points and offering a clear solution, making it an effective approach for initiating conversations with cold leads.

Subject: [First Name], Want to Achieve [Desired Outcome]? Here's How

Hello [First Name],

Are you tired of [pain point]? Do you want to achieve [desired outcome]? Our [product/service] can help you get there.

[Insert a before-and-after scenario and explain how your product/service can bridge the gap between the two.]

If you're interested in learning more, let's schedule a call to discuss how we can help you achieve your goals. How does your schedule look next week?


[Your Name]
[Contact Information]
[Company Details]

07. Cold Email Template for Old Colleagues

A cold email template for lead generation with old colleagues should begin by mentioning your past connection, followed by a warm greeting. Share a brief update on your current endeavors and express interest in catching up. Then, subtly introduce your product or service, highlighting its relevance and benefits. End with an invitation to reconnect and discuss further. Keep the tone friendly, personal, and respectful of their time.

Subject: Reconnecting and Exploring New Opportunities

Hi [Colleague's Name],

Hope this email finds you well. It's been a while since our paths crossed at [Previous Company], and I've been thinking about the impressive work we accomplished together.

I've embarked on a new journey with [Your Current Company], where we're focused on [Briefly mention your company's mission or value proposition]. Given your expertise, I thought there might be some interesting ways we could collaborate once again.

Could we catch up sometime soon? I'd love to hear about your recent experiences and share more about what I've been up to. Just a quick chat to explore potential synergies.

Looking forward to reconnecting.


[You Formal Signature]

08. Problem-Agitate-Solve (PAS)

The cold email template using the Problem-Agitate-Solve (PAS) technique is structured to first highlight a specific pain point or challenge the recipient might be facing (Problem). It then amplifies this issue by elaborating on the negative impact or frustrations it can cause (Agitate). Finally, the email presents a solution that the sender's product or service offers, demonstrating how it can effectively address the problem (Solve). This template aims to engage recipients by acknowledging their pain points and showing how the sender's solution can provide relief.

Subject: [First Name], Are You Struggling with [Problem]? Here's a Solution

Greetings [First Name],

Are you struggling with [problem]? You're not alone. Many businesses in [industry/niche] are facing the same challenge. But we have a solution that can help.

[Agitate the problem and explain how it's impacting the recipient's business. Then, offer your solution and explain how it can help solve the problem.]

If you're interested in learning more, let's schedule a call to discuss how we can help your business overcome [problem]. How does your schedule look next week?

Kind Regards,

[Your Name]
[Contact information]

09. Cold Email Template to a Freight Broker

A cold email template for lead generation in the freight broker industry could include a concise introduction mentioning your company's expertise in freight logistics. Highlight the value you can provide, such as cost-effective and efficient shipping solutions. Briefly outline your services and conclude with a call to action, inviting recipients to schedule a consultation or learn more about how your brokerage can meet their shipping needs. Personalization and clear benefits are key to a successful cold email in this context.

Subject: [First Name], Our Shipping Solutions Can Help You Save Time and Money

Hello [First Name],

I came across your business and was impressed with your work in the freight brokerage industry. I believe our shipping solutions can help you and your clients save time and money.

[Insert a brief description of your shipping solutions and explain how they can benefit the recipient's business.]

If you're interested in learning more, let's schedule a call to discuss how we can work together. How does your schedule look next week?

Thank you for your time,

[Contact information]

10. Shake Things Up

We often do things the same way because it's comfortable. The people you want to reach might be content with how they're doing things right now. But it can stop us from finding new and even better ways to do things.

Sometimes, suggesting a new idea at the right moment can lead to great outcomes. Nobody has enough time to know everything about their field. So, you can help by telling them about a new tool or a product benefit they might not know about.

Subject: Elevate Your [Prospect's Company] Strategy with [Name of the New Tool/Product]

Hi [Prospect's Name],

I've been following [Your Company]'s impressive work in [mention a relevant aspect of their industry], and I believe I've come across something that could amplify your success.

Introducing [Name of the New Tool/Product] - a powerful solution designed to [briefly explain key benefits or features]. It's been a game-changer for [mention a relevant success story], and I'm excited about the potential it holds for [Prospect's Company].

I'd love to connect and share more about how [Name of the New Tool/Product] aligns with your goals. Are you available for a quick call sometime this week?

Looking forward to the opportunity to chat.

Best regards,

[Your Title]
[Contact Information]

11. Praise-Picture-Push (PPP)

A cold email template for Lead Generation using the Praise-Picture-Push (PPP) approach involves starting with genuine praise for the recipient, following it up with a visual representation of the value your product or service offers, and concluding with a compelling call to action that encourages them to engage further. This method aims to establish a positive connection, showcase benefits, and motivate the recipient to take the desired next steps.

Subject: [First Name], Your Business is Impressive. Let's Take it to the Next Level

Hi [First Name],

I came across your business and was blown away by the work you're doing in [industry/niche]. Your dedication to your customers and your commitment to excellence are truly inspiring.

[First Sentence: Praise the recipient's business and achievements.]

[Second Sentence: Use a picture to illustrate how your product/service can benefit the recipient's business.]

[Third Sentence: Call-to-action and offer to discuss further.]

I believe our [product/service] can help you take your business to the next level. Here's a picture to illustrate what I mean:

[Insert a picture or screenshot of your product/service in action.]

If you're interested in learning more, let's schedule a call to discuss how we can help your business grow. How does your schedule look next week?

Thank you for your time,

[Your Email Signature]

12. Cold Email Template with a Direct Approach

We got the idea of generating such a template from Heather R. Morgan’s HubSpot cold email. According to reports, this chilly email template produces a 21% response rate and a 57% open rate. This is most likely due to:

  • Email subject lines should draw attention to a tempting offer while leaving room for the receiver to read the email and seek more information.
  • The email body briefly outlines what the sender can provide the prospect as well as what the prospect is looking for in return.
  • It makes use of social proof to show how the idea has been effective before.
Subject: [Personalize your own way]

Hello [First Name],

I'm reaching out to you today because I believe I have an idea that can help [Company] acquire its next 100 best customers.

In fact, I recently used this very same idea to help one of our clients, [SaaS company/competitor], almost triple their monthly run rate.

[First Sentence: Introduce your idea and how it has helped others.]

[Second Sentence: Call-to-action and offer to discuss further.]

Would you be interested in hearing more about this idea? I can explain it in just 10 minutes during a quick call. When does it work best for you?


[Your Name]
[Contact Information]
[Company Details]

13. Mentioning Competitor’s Products

A cold email template for lead generation mentioning competitor's products is designed to capture the recipient's interest by highlighting the unique benefits and advantages of your own product or service compared to those of your competitors. It aims to pique curiosity and initiate a conversation by addressing pain points and demonstrating how your solution can offer a superior value proposition.

Subject: [First Name], Are You Tired of [Competitor's Product]? Here's a Better Option

Hello [First Name],

Are you using [Competitor's Product] for [purpose]? Are you happy with the results? If not, we have a better option for you.

[Agitate the problem with the competitor's product and explain how your product/service can offer a better solution.]

If you're interested in learning more, let's schedule a call to discuss how our [product/service] can help you achieve your goals. How does your schedule look next week?

Kind regards,

[Your Name]
[Contact Information]
[Company Details]

14. Wholesale Email Template

A cold email template for lead generation for wholesale is a carefully crafted message sent to potential business partners or clients in the wholesale industry. It typically introduces your company, highlights the benefits of your products or services, and seeks to initiate a conversation or collaboration. The template aims to pique the recipient's interest and prompt them to engage further, ultimately driving potential wholesale leads.

Subject: [First Name], Buy in Bulk and Save Big

Hi [First Name],

Are you looking for a reliable supplier for [product/service]? Look no further. We offer high-quality products at competitive prices, and if you buy in bulk, you can save even more.

[Insert a brief description of your product/service and explain the benefits of buying in bulk.]

If you're interested in learning more, let's schedule a call to discuss how we can help your business grow. How does your schedule look next week?

Thanks for your time,


15. Mass Email Template

If you want to reach out to a large number of prospects in a short period of time, you can craft a general email that serves their individual needs. However, crafting this type of email is only possible when almost all your prospects are looking for the same product or service. The goal is to pique curiosity and prompt recipients to take a desired action, such as visiting a website, signing up for a webinar, or providing contact information for further communication.

Subject: [First Name], Save Time and Increase Productivity with Our [Product/Service]

Hi [First Name],

Are you looking for ways to save time and increase productivity in your business? Our [product/service] can help.

[Insert a brief description of your product/service and explain how it can benefit the recipient's business.]

If you're interested.


[Your Name]
[Contact Information]
[Company Details]

How to Use the Templates Effectively

Using templates effectively is a valuable skill in various aspects of business and communication. Templates provide a structured framework that can save time, maintain consistency, and ensure clarity in your interactions. Whether you're dealing with emails, documents, presentations, or other forms of communication, here are some broad guidelines on how to use templates effectively:

Customization: Adapting Templates to Your Prospects

One size doesn't fit all when it comes to cold emails. While our templates provide a solid foundation, the true magic happens when you customize them to resonate with each recipient. Here's how:

  • Personalization: Address the recipient by their name and reference specific details about their company or industry. Show that you've done your homework and genuinely care about their needs.
  • Tailored Value Proposition: Modify the template's value proposition to highlight benefits that align with your prospect's biggest pain points or goals. Make them see how your solution directly addresses their challenges.
  • Language and Tone: Adjust the language and tone to match your prospect's communication style. Whether it's formal, casual, or somewhere in between, mirroring their preferences can build rapport.

Timing: Sending Emails at Optimal Times

Timing plays a crucial role in capturing your recipient's attention. Here's how to time frame your cold emails for maximum impact:

  • Avoid Mondays and Fridays: Mondays are often overwhelming, and Fridays are preoccupied with weekend plans. Aim for mid-week, typically Tuesdays to Thursdays.
  • Time of Day: Send emails during business hours, preferably between 10 AM and 11 AM or 2 PM and 3 PM. This ensures your email doesn't get lost in a morning rush or buried in an afternoon pile-up.
  • Time Zones: If your prospects are in different time zones, use email scheduling tools to align with their work hours. A well-timed email increases the chances of being noticed.

Follow-Up: Nurturing Relationships for Long-term Success

Persistence pays off in the world of cold email. Many leads require multiple touchpoints before they engage. Follow these tips for effective follow-ups:

  • Multi-Stage Follow-Up: Craft a series of follow-up emails, each adding value or addressing different aspects of your solution. Avoid redundancy by diversifying content.
  • Provide Additional Information: Share relevant additional resources, case studies, or success stories that reinforce your credibility and the value of your solution.
  • Acknowledge and Respect: If your previous email goes unanswered, acknowledge it in a non-intrusive way. Express understanding for their busy schedule and reiterate the value you offer.

A/B Testing: Iterating and Improving Your Cold Email Strategy

A/B testing allows you to fine-tune your cold email strategy based on real-time feedback. Here's how to leverage it effectively:

  • Subject Lines: Test different subject lines to determine which ones generate higher open rates. Experiment with curiosity, urgency, and relevance.
  • Call to Action (CTA): Vary your CTAs to find out what prompts more responses. Test different wording, placement, and even the color of your CTA buttons.
  • Email Content and Format: Experiment with the length of your email, the use of images, bullet points, and storytelling. Identify the format that resonates best with your target audience.
  • Metrics Analysis: Regularly analyze metrics like open rates, click-through rates, and response rates. Use the insights to refine your templates and overall strategy.

Final Note

Starting with well-crafted cold email templates will ensure B2B email marketing best practices. By using an effective cold email template for lead generation, you can grab ideal customers’ attention. Eventually, you will be able to build strong relationships with them, which will lead to more sales. This will strong your sales funnel.

Aside from just copying and pasting the above templates, be creative in personalizing them. If necessary, get help from tools like SendFlock. This tool has shown proven results in helping users from various sectors achieve their marketing goals.

Along with this, you will need the right B2B email marketing strategy to expect greater results that will take your business to the next level one day.

Frequently Asked Questions

How Does A Cold Email Template For Partnerships Work?

A cold email template for partnerships is particularly good for a B2B marketing plan when you need to compel your partner and persuade him to take your desired action. In such an email, you should clearly state your proposition, prove you understand the recipient’s business, and include a call to action. Here, the goal is to develop a mutual relationship that can benefit both parties.

How Do You Introduce Yourself To Cold Leads?

When reaching out to cold leads, you can introduce yourself by crafting personalized content. Begin with a friendly greeting, mention any common connections or interests, and highlight the value your product or service can provide. It's important to be concise, respectful of their time, and focused on addressing their specific needs or pain points.

What Is A Lead Generation Example?

A lead generation example is a scenario where a company employs strategies to identify and attract potential clients, known as leads, who have shown interest in their products or services. For instance, a software company might offer a free downloadable e-book on a relevant topic, and in exchange, visitors provide their contact information. This allows the company to nurture the leads and eventually convert them into paying customers.

What Is Lead Gen Email?

Lead generation email, often referred to as a lead gen email, is an email marketing strategy aimed at capturing the interest of potential customers and converting them into leads. These emails typically contain valuable content, such as educational resources, special offers, or exclusive content, which encourages recipients to provide their contact information or take a specific action, such as signing up for a webinar or downloading a whitepaper.

Is Cold Calling Part Of Lead Generation?

Yes, cold calling is a traditional method that falls under the umbrella of lead generation. Cold calling involves reaching out to potential customers who have not expressed prior interest in the product or service being offered. While it can be effective in some cases, modern lead generation techniques often include a mix of digital strategies like content marketing, social media engagement, and email campaigns to attract and engage leads in a more targeted and less intrusive manner.