Lead Generation For Digital Marketing Agencies: 13 Effective Strategies

Maria Jones
August 1, 2023

Are you looking to generate more leads for your digital marketing agency? Here is 13 effective strategies of lead generation for digital marketing agencies with proven tactics and techniques to help you attract high-quality leads and grow your business.

Imagine the possibility of having a steady stream of qualified leads coming into your agency. With our guide, you'll have the knowledge and tools to not only attract leads but also convert them into paying clients.

Without any delay lets dive into the details.

What Is Lead Generation Marketing Agency?

Lead generation is the process of identifying and attracting potential customers (prospective customers or qualified leads) who are likely to be interested in a product or service. It is a fundamental aspect of digital marketing. This process involves employing various digital marketing strategies.

The aim of lead generation is to engage and capture the attention of the target audience. In addition, it guides them through the sales pipelines and eventually converts them into paying customers. Digital marketing agencies rely on lead generation to achieve their growth goals.


13 Strategies Of Lead Generation For Digital Marketing Agencies

While there are plenty of tricks to generate leads, sales teams should follow tailored approaches that are dedicated to their success. On that note, here is a list of the 13 best tactics for lead generation services for digital marketing teams.

01. Leverage SEO

Search Engine Optimization (SEO) is a powerful tactic for digital marketing agencies to attract potential customers organically. Businesses need to optimize websites, blog content, and other online assets for relevant keywords. This allows them to improve their search engine rankings and increase their visibility to their target audience.

Digital marketing agencies can conduct keyword research to identify high-traffic and relevant keywords. They can create content around these keywords to attract potential customers searching for related information. These can include blog posts, videos, and infographics.

02. Tailor Landing Pages For Lead Generation

With lead generation, landing pages are designed with a specific goal in mind. Digital marketing agencies can create targeted landing pages optimized for converting visitors into leads. These pages should have a clear call-to-action (CTA) and compelling content that addresses the pain points of potential customers.

Also, capturing forms or form extensions can be added to landing pages. To encourage conversions, landing pages should be visually appealing and easy to navigate. Plus, they should be optimized for various devices, including mobile phones and tablets.

03. Take Advantage Of Lead Generation Ads

Paid advertising, such as lead generation ads, can significantly accelerate the lead generation process. Platforms like Google Ads and social media advertising offer options to run lead generation campaigns.

Depending on the business location, these campaigns target specific demographics, interests, and behaviors. Businesses can reach potential customers who may not have found them through organic search. As a result, they can effectively expand their reach and capture a wider audience.

04. Social Media Marketing

Digital marketing agencies can engage with their target customers and build relationships via social media platforms. Businesses can generate leads through social media marketing by sharing valuable content, running promotions, and interacting with followers.

Social media platforms also offer lead generation forms and sponsored posts. For instance, social media marketers can brand their business on LinkedIn by using LinkedIn lead gen forms. In this way, businesses can capture leads directly from the platform.

05. Email Marketing

Email marketing remains a powerful tool for lead generation. Digital marketing agencies can use email campaigns to nurture leads, deliver targeted content, and promote special offers. Personalization is the key in email marketing, as it enhances the customer experience and increases the likelihood of conversions.

Marketing agencies should segment email lists based on customer behavior and preferences. As a result, they can deliver relevant content to different segments. It will ensure potential customers receive the information most valuable to them.

06. Pay-Per-Click (PPC)

PPC advertising is a valuable lead generation tactic. It involves placing ads on various platforms, like Google Ads, Bing Ads, Facebook Ads, or social media platforms. Digital marketing agencies can target specific keywords and demographics to reach potential customers.

By carefully crafting ad copy, using compelling CTAs, and directing users to relevant landing pages, PPC campaigns can drive high-quality traffic. Ultimately, this will help generate leads for the business. In order to ensure maximum ROI, b2b marketers must monitor and optimize PPC campaigns regularly.

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07. Content Marketing

Lead generation strategies for digital marketing agencies are built around content marketing. By producing high-quality and informative content, businesses can attract potential customers. Content allows businesses to establish thought leadership. So, it will build trust among their audience.

Content marketing can take various forms, such as blog posts, eBooks, videos, infographics, and podcasts. The key is to address the pain points and interests of the target customers. Once you find out, you can provide them with valuable insights and solutions through content. So, marketing teams should come up with the best content marketing strategies.

08. Account-Based Marketing (ABM)

This is a strategic approach that targets specific high-value accounts rather than casting a wide net to attract a broader audience. In account-based marketing, marketers emphasize more on personalized interactions with potential clients. This personalized approach increases the chances of resonating with prospects and capturing their attention.

ABM utilizes a multi-channel approach to engage prospects. With ABM, digital marketing agencies can create tailored campaigns. This will address the unique challenges and opportunities of each target account. What's more! ABM relies heavily on data analysis to identify high-value target accounts. It can help digital marketers to refine their strategies.

09. Run A/B Tests To Refine Your Lead Generation Tactics

A/B tests are also known as split tests. To optimize lead generation efforts, digital marketing agencies should conduct A/B tests. These tests involve creating two versions of a webpage, ad, or email. Each version will have slight variations in elements like headlines, CTA buttons, or imagery.

By testing both versions on a segment of their audience, agencies can determine which variation performs better in terms of generating high-quality leads. This is how they can fine-tune their lead generation tactics. Ultimately, it will ensure they make data-driven decisions to maximize conversions.

10. The Process Of Lead Generation Should Be Automatic

Automating lead generation processes can streamline operations and enhance efficiency for a digital marketing agency. By using tools like marketing automation platforms (like SendFlock), agencies can set up automated email campaigns, lead scoring, and lead nurturing sequences.

As a result, marketing agencies to engage with potential customers at various stages of the sales funnel. In addition, they can provide personalized content and experiences. If you are using cold emails, you should also automate them using different tools. This enhances customer satisfaction and makes it easier for potential leads to convert.

11. Connect With Influencers Who Are Suitable For Your Business

Influencer marketing is a popular strategy for lead generation, particularly on social media platforms. Digital marketing agencies should identify influencers who have a significant following within their target audience. After that, they can partner with them to promote products or services.

When influencers endorse a brand or offer, it can generate trust and interest among their followers. This is very effective for increasing lead generation. The key is to collaborate with influencers whose values align with the business and cater to the same ideal customer profiles.

12. Paid Campaigns

Any type of advertising or promotional activity that requires a financial investment is referred to as a paid campaign. A digital agency can take advantage of various channels. For instance, they can use Google Ads, social media advertising, sponsored content, and paid campaigns.

Using paid campaign, agencies can target specific demographics, interests, and behaviors to reach potential customers effectively. These campaigns can be tailored to suit the ideal customer profiles of businesses. Sooner or later, this can maximize the chances of lead generation.

Digital marketing companies can drive lead generation and achieve their client's business goals by carefully crafting ad creatives, conducting A/B tests, and continuously optimizing the campaigns.

13. Giveaways Or Gratifications

Digital marketing agencies use incentives and giveaways as promotional strategies. Such tactics can encourage lead generation and increase brand awareness. Businesses can encourage potential customers to provide their contact information by offering free products, services, or exclusive content. Thus, customers are more likely to engage with the brand.

Giveaways and gratifications can be hosted on social media platforms or websites. Usually, participants enter by filling out a capture form or form extension. As a consequence, agencies can build a database of potential customers. After that, they can nurture them through email marketing campaigns or other lead nurturing strategies.

However, you should always ensure that the giveaways or gratifications are relevant to the target audience and align with the business's offerings. Otherwise, you can't attract leads that have a genuine interest in becoming customers.

Inbound vs. Outbound Lead Generation

Inbound lead generation focuses on attracting potential customers through valuable content and engagement. On the other hand, outbound lead generation involves active outreach and promotional efforts to reach qualified prospects.

For an in-depth comparison, I have made the following table that represents the key differences between inbound and outbound lead generation.

Inbound Lead Generation

Outbound Lead Generation


Passive approach. Attracts prospects through valuable content and engagement strategies.

Active approach. Reaches out to prospects through direct outreach and promotional efforts.


Focuses on attracting potential customers who have shown interest in the brand or industry.

Focuses on identifying potential customers regardless of their prior interest in the brand. 

Customer Experience

Emphasizes providing valuable content and personalized experiences to potential customers.

Customer experience may vary based on the effectiveness of outbound campaigns.

Ideal Customer Profiles

Tailors content and engagement to match the characteristics of the ideal customer profiles.

Targeting strategies can be extended to reach a larger audience.


Often, more cost-effective in the long term as it builds a loyal customer base organically.

May not be cost-effective due to advertising costs and direct outreach efforts.

Sales Efforts

Requires less direct sales efforts as customers are already interested and engaged.

Requires more direct sales efforts to convert prospects into customers.

Automation Potential

High potential for automation using marketing automation platforms and tools.

Limited automation potential due to the personalized nature of outreach.

Conversion Rate

Conversion rate can be higher as leads are more qualified and engaged.

Conversion rate may vary depending on the effectiveness of outbound tactics.

Time to See Results

May take longer to see significant results, but the results are more sustainable.

May see quicker results depending on the efficiency of outbound campaigns.

Recommended For

Well-suited for businesses with a long-term growth strategy and a focus on building brand loyalty.

Suitable for businesses looking for immediate lead generation and short-term results.

Over to You

Lead generation is a crucial aspect of the success of digital marketing agencies. By employing these 13 effective strategies, agencies can attract and engage potential customers, aligning them with their ideal client profiles.

Through targeted advertising, valuable content creation, and utilizing various online platforms, agencies can maximize brand visibility and capture qualified leads. Consistently analyzing and optimizing their efforts will lead to improved results and help them achieve their growth goals in the highly competitive digital marketing landscape.

Frequently Asked Questions

How Do I Generate Leads For My Digital Marketing Agency?

To generate leads for your digital marketing agency, you can employ several strategies. Start by defining your target audience and creating compelling content that resonates with them. Utilize social media platforms and online advertising to increase brand visibility. Offer valuable resources such as webinars or eBooks to capture leads through forms on your website. Networking and referrals can also be effective in attracting potential clients.

How Do Digital Agencies Get Clients?

Digital agencies acquire clients through various means. Building a strong online presence through a professional website and social media channels helps establish credibility. Showcase your expertise through case studies and client testimonials. Participate in industry events and conferences to network with potential clients. Collaborate with other businesses and use word-of-mouth referrals to gain new clients.

How Can I Generate Leads?

Generating leads involves identifying your target audience and reaching them through multiple channels. Create engaging and informative content that addresses their pain points. Implement lead capture forms on your website to collect contact information. Utilize email marketing and social media campaigns to nurture and convert leads. Regularly analyze your strategies and optimize them based on the data to improve lead generation results.