Lemlist vs Mailshake: Which Cold Email Outreach Tool Is Right For You?

Shamima Nasrin
November 23, 2022

Lemlist vs Mailshake is one common question most of the email marketers are looking for. So if you are looking for an answer too, then you are in the right place. In this blog, we'll share the details of both tools and help you decide to choose one.

When it comes to cold email outreach, there are a lot of different tools and options to choose from. In this blog post, we're going to compare Lemlist and Mailshake - two of the most popular email outreach tools on the market. We'll take a look at both their features and pricing, and help you decide which tool is right for you. Let’s dig in.

Looking for an alternative to Lemlist and Mailshake? Here’s the third option - SendFlock - An affordable cold email software built for SaaS startups and Lead Generation for Agencies. SendFlock has all the features as a sales team wants - email warmup, automatic personalized follow-up sequence, dedicated CRM, and Unified inbox.

Lemlist vs Mailshake: Quick Glance

Lemlist

Mailshake

Rating

4.1/5 stars with 110 reviews

4.7/5 stars with 196 reviews

Market Segment

Small-Business

Small-Business

Entry Level Pricing

$59 / Email / Month

$699 / Email / Year

Free Trial

14 Days

No

Features of Lemlist: Go-To Cold Email Software

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Lemlist is an email automation and cold outreach software that enables you to send targeted emails to individuals outside of your current customer base. Some key features of Lemlist are described below.

Easy Email Personalization:

Lemlist has powerful email personalization features that let you send customized emails through mail merge to boost your cold email outreach campaign. You can create personalized emails by adding recipient data from a CSV file to an email template, and image personalization adds even more personalization options for your campaigns. While it might not be appropriate for all brands, using image templates can make generic cold emails stand out.

Automated Email Sequences:

Not only does Lemlist let you automate follow-ups, but it also allows you to customize email sequences for your marketing campaigns. Plus, with its marketing automation features, you can automatically respond to customers based on their actions. And if that wasn't enough for you, Lemlist provides an A/B testing feature so you can test which subject lines work best for your sales automation campaigns!

Custom Tracking Domains:

By utilizing Lemlist, you can utilize custom tracking domains to increase the chances that your email campaigns end up in your prospects' inboxes rather than their spam folders.

Email Warm-Up:

Lemwarm is one of the best feature of Lemlist. It warms up email domains preparing them for cold email marketing. Email warm up ensures your emails do not land in your prospects spam folder. It increase your emails deliverability and open rate.

Other Features:

  • Provides two-way integration with sales CRM like Pipedrive, HubSpot: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach. They don’t have any built-in CRM system, so you have to spend extra money on it.
  • Integrates with calendar software so teams can seamlessly schedule calls. This feature only offers on their $99 Sales Engagement plan.
  • Provides sales dialer functionality by integrating with Aircall.
  • Provides relevant automation in sales channels outside of email and calls, like LinkedIn outreach, and SMS text messages.
Lemlist-vs-Mailshake
Lemlist Pricing

Features of Mailshake: Simple Solution For Email Outreach

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Mailshake is the perfect tool for sales teams who want to scale their cold outreach efforts. The features of Mailshake are given below.

Automate Your Cold Outreach:

Mailshake lets you connect with more prospects, book more meetings, and generate more sales. Send personalized cold emails at scale, and engage with prospects via phone & social. Manage it all in one sequence, on one dashboard

Email Builder:

With Mailshake, you can design text-based emails to send to whoever you want. You have the ability to create email templates with merge fields that autofill information like a person's contact information. In case you're wondering, Mailshake comes with over 50 pre-written email templates.

Drip Campaigns:

Mailshake allows you to automate your email communications with your audience. Simply write your messages in the email builder, then arrange the sequence and timing of the emails.

Email Warm-Up:

On clients demand, Mailshake brought warm up to their service by purchasing the company Warm Up Your Email. Warming up an email makes sure your emails land in your prospect’s inbox instead of the spam folder. This way you can book more meetings and close more deals.

Other Features:

  • Provides two-way integration with sales CRM like Pipedrive, HubSpot: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach. They don’t have any built-in CRM system, so you have to spend extra money on it.
  • A/B testing between follow-up email copies.
  • Integrates with calendar software so teams can seamlessly schedule calls.
  • Provides sales dialer functionality by integrating with Aircall.
  • Provides relevant automation in sales channels outside of email and calls, like LinkedIn outreach, and SMS text messages.
Lemlist-Vs-Mailshake
Mailshake pricing

Lemlist vs Mailshake: Drawbacks

Lemlist:

  • A lot of clunky features (you need to figure out your own).
  • Poor UI and the UX.
  • Conditional email sequence is not possible.
  • A/B feature does not work properly.
  • Lack of native integration.
  • You cannot set any daily limit for your sending email.
  • The customer service is not ideal.
  • No built-in CRM system. You have to always use 3rd party CRM system.

Mailshake:

  • With Mailshake there are no free trials.
  • The subscription price is comparatively high.
  • There is no workspace functionality and do not have the ability to operate multiple accounts with a single login.
  • No email rotating option.
  • You cannot set any daily limit for your sending email.
  • You cannot use multiple custom tracking domains.
  • No built-in CRM system. You have to always use 3rd party CRM system.

Lemlist vs Mailshake: Detailed Comparison Table

Features

Lemlist

Mailshake

Email Personalization

✅

✅

Automatic Follow-Up

✅

✅

A/B Testing

✅

✅

Multi-Channel Outreach

✅

✅

Calendar Integration

✅

✅

Call Dialer

✅

✅

Personalized Images

✅

❌

Dynamic Landing Pages

✅

❌

Email Verification Credits

❌

✅

Conditional Based Follow-Up

❌

✅

Email Rotating

❌

❌

Email Account's Sending Limit

❌

❌

Multiple Custom Domains

❌

❌

Built-in CRM System

❌

❌

CRM Integration

✅

✅

Zapier Integration

✅

✅

Email Warm-Up

✅

✅

Multiple Warm-Up Methods

❌

❌

Unified Team Inbox

❌

❌

Workflow Automation

❌

❌

User Reviews

Both Lemlist and Mailshake have good reviews but they also got some bad reviews. Bad reviews actually tell more about the product. Some of the bad reviews are given below.

Lemlist Reviews:

Lemlist-Vs-Mailshake
Lemlist-Vs-Mailshake

Mailshake Reviews:

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Mailshake Reviews 2022 9aa5b2c7fbccab19688e384daaf3c746 800

Best Alternative To Lemlist And Mailshake

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Both Lemlist and Mailshake have their unique abilities for cold email outreach. But due to their drawbacks & pricing, more marketers are shifting to an alternate solution. As an alternative solution, SendFlock can help you out easily.

SendFlock is a powerful cold email software that allows you to create and send highly personalized emails to your customers and prospects. It has all of the features that both Lemlist and Mailshake have, plus more. You can close more deals with hyper personalized cold emails, and automated follow-up sequences. SendFlock also has a powerful CRM system and unified inbox.

In short, SendFlock is the better version of Lemlist and Mailshake because it is more user-friendly, has more features, and is more affordable. Moreover, you will get 24x7 responsive human support.

Features of SendFlock:

  1. Email warm-up with three different warm-up methods.
  2. Automatic personalized follow-up sequence.
  3. A/B testing and conditional sequence.
  4. Sending limit customization for each sender email.
  5. Multiple custom domains support.
  6. Unified team inbox for managing your prospect's replies.
  7. Powerful CRM system.
  8. Built-in workflow automation.

Price:

The monthly price comes at $39/month. But the annual bill is much lower. And you have 14-day free trial which is good for testing out.

Choose The Right Cold Email Software for Your Sales Team

Lemlist vs Mailshake, so which tool should you choose? Mailshake is great for individuals or small businesses who want to send cold emails. However, if you have a large contact list or need more features, Lemlist is the better choice. If neither of these options quite fits your needs, we recommend SendFlock.

Frequently Asked Questions

What Is Lemlist?

Lemlist is an email automation and cold outreach software that enables you to send targeted emails to individuals outside of your current customer base. The majority of its users are SaaS companies or small businesses that use Lemlist as a way to simplify their lead generation process.

What Is Mailshake?

Mailshake is the perfect tool for sales teams who want to scale their cold outreach efforts. With Mailshake, you can send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Plus, with native integrations to Salesforce, Pipedrive, HubSpot and 3rd party integrations to thousands of apps, Mailshake will fit perfectly within your sales tech stack.

How Much Does Lemlist Cost?

Lemlist have 4 different plans both on monthly and yearly plan. Their monthly plan starts from Email Outreach ($59), Sales Engagement ($99), Agency (Custom plan) and Lemwarm. And in their yearly plan, they are offering Email Outreach ($50), Sales Engagement ($83), Agency (Custom plan) and Lemwarm.

How Much Does Mailshake Cost?

Mailshake currently offers two plans. Email Outreach ($58 user/month, billed annually) and Sales Engagement ($83 user/month, billed annually).

Which Is Better: SendFlock Or Lemlist?

At $39/month, SendFlock is a good option to start for. As SendFlock has all the features of Lemlist and provides a better service at a low price, it is wise to choose SendFlock over Lemlist.

Which Is Better: SendFlock Or Mailshake?

Though Mailshake was launched in 2015, yet it has some drawbacks at $58/month. On the other hand, SendFlock is a new tool covering up all the features of Mailshake at $39/month and provides 24x7 human support. So it is better to go for SendFlock over Mailshake.

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