Cold Email Outreach For Backlinks: Complete Guide For 2023

Maria Jones
January 31, 2023

Cold email outreach is a crucial aspect of building backlinks to improve a website's search engine ranking. It involves sending emails to potential link building partners with the goal of acquiring high-quality backlinks. Despite its potential to generate the best results, executing a successful cold email outreach campaign can be challenging. This guide will provide a comprehensive overview of how to plan and execute a cold email outreach for backlinks, to maximize ROI and achieve the desired outcome.

Only 8.5% of outreach emails receive a response. (Source: Backlinko)

Why Is Cold Email Outreach The Most Effective Practice For Link Building?

Cold email outreach campaigns can be a complicated choice as it increases the risk of getting into spam folders and triggers a negative response from the beginning to closing deals. But, that doesn’t lessen its effectiveness a bit. When you choose communication as the medium of your Backlink marketing strategy, nothing can be substituted for cold email.

The pros of choosing the cold email outreach for backlinks are given below:

  • It is the most trustworthy platform that guarantees proven success over any other marketing platform.
  • Since it’s a communication medium, it needs proper strategy from beginning to end; making you more strategic in decision-making.
  • Compared to other popular communication platforms, it is more professional and formal.
  • Email marketing outreach platform facilitates a lot of advanced tools that help the process to be more steady and goal driven.
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How To Write An Outreach Email For Backlink

An outreach email for a backlink is an email sent to a website owner or blogger with the goal of obtaining a link from their website to your own. The email should be personalized, professional, and provide value to the recipient. Here is a template you can follow.

Subject: [Your Name] from [Your Website] reaching out for a potential collaboration

Hi [Name],

My name is [Your Name] and I am the [Your Designation] at [Your Company Name]. I recently came across your website and was impressed by the quality content you provide to your audience.

I would love to collaborate with you and provide my readers with the valuable information available on your website. It would be great to have a backlink from one of your relevant articles to a related article on my website.

I'd be happy to reciprocate with a backlink to your website from one of my related articles as well. This would not only provide value to our respective audiences but also improve both our websites' visibility and search engine ranking.

Thank you for your time and consideration. I look forward to the opportunity to collaborate with you.

Best regards,
[Your Name]

Note: The template is just a starting point and should be tailored to fit the specific recipient and your own personal style. Make sure to personalize the email, provide value to the recipient, and maintain a professional tone.

Best Practices For Cold Email Outreach For Backlinks

Want the highest response rate for your cold email campaign for link building? Try to give full attention to value, relevancy, accuracy, and personalization. Here are the tips for executing the cold email outreach for backlinks properly:

Plan Effective Strategy

Planning an effective strategy for cold email outreach for backlinks can bring you great results in no time. Firstly, research and identify relevant websites and blogs in your niche, and qualify the prospects. This will help you target the right audience for your outreach efforts. Then craft your email and send it at the right time. Avoid common challenges such as low response rates, rejection, and triggering spam filters by maintaining a positive reputation and adhering to best practices.

Prepare Contact List

After gathering prospect information, it is time to build the contact list to start your cold email outreach strategy. But, before that, you must verify the contact list as there is the possibility of inactive and unused addresses. If you send your link-building cold email to those numbers, the spam rate will increase imminently. Before starting to send those emails, verify the active email address through verification tools.

Personalize Email Subject Line

The most important step for cold email is to personalize the subject line. It is the prime factor to open the doors for the highest response. According to Upland Software, having a better subject line can boost your cold email outreach to 22.2%. To demonstrate an eye-catching subject line, address the person or brand with their name. It will make them feel important and will encourage them to respond more. Besides, try to be authentic, and creative and avoid spam trigger keywords to get your Backlinks campaign to land in the prospect’s inbox.

Proper Formatting

Poor formatting can lead your cold email campaign toward the recipient's spam folder. To get a successful result, keep the format simple, clear, and precise. The less complicated it is, the more links you generate for our website.

Use Email Opener

Utilizing the email opener strategy will do wonders for your cold email outreach for backlinks. Execute something relevant and exciting in the beginning to make the prospect open it and keep them engaged till the end.

Keep Short Content

To get a better response rate for your backlink campaign, keep the email body short, relevant, and accurate. An email with a lot of unnecessary elaboration will do no good for your business. It will encourage the prospects not to open the campaign. Therefore, organize your email content from introduction to adding value to insert some call of action to keep the interest alive.

Add Valuable Offers

When you first send an email related to your link-building campaign, you are a completely unknown person. So, it is obvious they will not be keen to help you in the first place. To get a positive response from the recipient, enlighten them on how their business will be benefited by associating with you.

Use Email Automation Tool

Cold email outreach is an effective way to build backlinks, but it can also be time-consuming and repetitive. To streamline the process, it's recommended to use an email automation tool. SendFlock can help you automate repetitive tasks such as sending follow-up emails, tracking responses, and organizing your prospects. By automating these tasks, you can save time and focus on the more important aspects of your outreach, such as crafting compelling subject lines and email bodies. It can also help you maintain a consistent and professional image, as you can easily personalize each email and ensure that it is delivered at the right time. By using an email automation tool for your cold email outreach, you can improve your efficiency and increase your chances of success.

Identify Most Active Author

Nowadays, bloggers and influencers have more impact than popular publications for personal branding. Firstly, research the most popular influencers and learn about their work preference, and contact info. Make a list of valuable authors and finally reach out to them with your link-building campaign.

Target Decision-Maker Of The Industry

To have an effective link-building strategy, you need to look at the right place to find the right people. Link-building strategies are mostly influenced by the vote of SEO managers, PR managers, Content Strategists, and Head of the marketing. You can search for their information on the company’s ‘about US’ and “Contact Us” pages. You can also keep an eye on the top social media, such as LinkedIn, Twitter, and Facebook for their contact details.

Cold Emailing Time

Sending time is equally important for your cold email outreach. To send an email, it is necessary to analyze the customer’s preferable time. The time also varies from industry to industry. Generally, morning and work break is claimed to be the best time to send the cold email outreach for backlinks, while late nights, weekends, and holidays see meager response rates.

Follow-up Is Must

No matter how well-written your email is, it can be missed out on by the prospects. In that case, it is very effective to schedule a follow-up strategy. However, schedule your follow-up sequences but do not go overboard with them. It is perfect to send the first follow-up email after 3 to 4 days of sending the original email. With time you can increase the duration.

Track Sending Records

Tracking your sending email record is very important to get a fruitful cold email outreach for backlinks. If you send emails that never get a response from the prospects, it will be of no use to your business. Utilize email analytics to track whether the marketers open your email or not. It will also analyze the needs of marketers that will improve your next follow-up move. You can run an A/B test to get an accurate outcome.

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Common Challenges and How to Overcome Them

There are a few common challenges that you can face while you cold email outreach for backlinks. You need to know them and overcome them for better result.

Low Response Rates

One of the common challenges in cold email outreach for backlinks is low response rates. To overcome this challenge, you can customize and personalize your emails for each recipient. It is also important to test and optimize your subject line, email body, and call-to-action. Consider sending follow-up emails to increase your response rates.


Another challenge is rejection. To minimize rejection, it is important to provide value to the recipient in your email. Explain why a backlink from their website would benefit them and their audience. Maintaining a respectful and professional tone in your email can also help increase your chances of success.

Spam Filters

Spam filters can also be a challenge for cold email outreach. To avoid having your emails marked as spam, make sure that your emails are not too sales-oriented. Avoid using trigger words and phrases commonly associated with spam. Additionally, keeping your email list clean and up-to-date can minimize the risk of marking it as spam.

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Final Thoughts

Although Link-building development is an effective strategy, it needs to explore heavily in the niche. We recommend you study well before stepping to build your strategies. As discussed above, cold email outreach for Backlinks can drive your business toward desired results. One last tip you can follow is to think from the prospect's perspective while writing the cold email to ensure the best performance.

Moreover, simplify your cold emailing with the use of powerful cold email software. With SendFlock automate your workflows and create personalized emails. It has all the features like follow-up sequence, unified inbox, and CRM making it an all-in-one sales solution.

Frequently Asked Questions

How To Write An Outreach Email?

To write an effective outreach email for backlinks, address the recipient by name, write a compelling subject line, introduce yourself and your purpose, offer value by explaining the benefits of a backlink, make a clear request for the backlink, include a call-to-action, end with a professional sign-off, and proofread and test the email. Personalize the email, keep it short and to the point, and avoid pushy or aggressive language.

What Is A Backlink Outreach Email Template?

A backlink outreach email template is a pre-written email that serves as a starting point for reaching out to potential link partners. It contains the basic elements of cold email outreach, such as an introduction, a value proposition, and a call-to-action. The template can be customized for each recipient by adding personalization, such as their name, website, and specific reasons why a backlink from their website would be valuable. The purpose of a backlink outreach email template is to save time and ensure consistency in the outreach process, while still allowing for customization and personalization.

How To Write A Backlink Request Email?

To write a successful backlink request email, introduce yourself and your company or website, explain why a backlink from their website would benefit them and their audience, provide relevant context, make a polite request for a backlink, offer assistance, end with a clear call-to-action, and close by thanking the recipient. Keep the email professional, personalized, and focused on providing value.

How Do I Ask For Backlinks To My Email?

Asking for a backlink in an email can be done in a polite and professional manner. Some tips might help you out. First, identify relevant websites and blogs in your industry, and qualify the prospects you want to reach out to. While writing an email personalize it by addressing the recipient by name and tailoring the email to their specific interests and needs. Explain why a backlink to your website would benefit their audience. Clearly state your request for a backlink in your email, using a polite and professional tone. Also, include a call-to-action at the end of your email. By following these steps, you can ask for a backlink in an effective and professional manner, increasing your chances of success.

What Is The Easiest Way To Get Backlinks?

The easiest way to get backlinks is by creating high-quality, shareable content that naturally attracts links. This can include blog posts, infographics, videos, and other forms of content that provide value to your target audience. Additionally, reaching out to other websites in your industry or niche and offering to guest posts or exchange links can also be an effective way to build backlinks. It's important to focus on building relationships and creating valuable content that people will want to link to, rather than engaging in tactics that may be considered unethical or manipulative.