Lemlist vs Instantly, which one is best?

It is an open book that both tools are best. But when it comes to purchasing, it is a dilemma to choose the right and best one. So how do you decide which one to pick?

No worries, we’ll discuss in detail which one will be better for you by discussing their features, drawbacks, prices, etc.

Lemlist vs Instantly: Quick Glance

Features of Lemlist: Go-To Cold Email Tool

Lemlist is a cold email outreach software that helps you send emails to people who are not your customers yet. This helps you find new customers. Some of the key features of Lemlist are described below.

Email Warm-Up:

Lemwarm is one of the best features of Lemlist because it increases the reputation of your email and domain. By doing this, your emails are less likely to go straight to spam folders, and you're more likely to have high email deliverability and open rate.

Email Personalization:

With Lemlist, you can send customized emails through mail merge to amplify your cold email campaign. You're able to design exclusive messages by adding a prospect’s information from a CSV sheet into an email layout. And if that wasn't enough, personalized images provide even more customization possibilities for your campaigns. While not every company is suited to this approach, using image templates can make run-of-the-mill cold emails look unique.

Automated Email Sequences:

Lemlist is the perfect tool for automating your marketing follow-ups and campaigns. You can customize email sequences, respond to customers automatically based on their actions, and test different subject lines to see what works best. Plus, Lemlist's A/B testing feature lets you compare two versions of an email sequence to see which performs better.

Custom Tracking Domains:

Lemlist can help increase the chances that your email campaigns will be delivered to your prospects' inboxes rather than their spam folder. You can do this by using custom tracking domains.

Other Features:

• Lemlist offers different types of cold email templates.
• Lemlist also got personalized video thumbnails.
• Pipedrive and HubSpot are two popular sales CRMs that Proof integrates with. This way, you can track your sales team's actions and prospect responses, as well as pull data from your CRM to personalize your sales outreach. However, keep in mind that Proof does not have a built-in CRM system, so you'll need to budget for that separately.
• Email tracking.
• Only their $99 Sales Engagement pricing plan offers the ability to integrate with calendar software so that teams can schedule calls without issue.
• Sales channels like LinkedIn outreach and SMS text messages can be time-consuming, but Lemlist automates these tasks so you can focus on your most important goals.
• The Aircall integration provides a sales dialer to streamline productivity.

Read more: 11 Best Lemlist Alternatives For Efficient Cold Email Outreach

Features of Instantly: Infinitely Scale Your Outreach Campaigns

Instantly helps you scale your outreach campaigns quickly and efficiently through unlimited email sending accounts, unlimited warmup, and smart AI. You can easily connect with your leads and turn them into customers. The key features of Instantly are given below:

Unlimited Email Accounts:

Send thousands of emails without worrying about damaging your sender's email reputation. Create campaigns, connect sending accounts and watch the leads turn into customers. You can use all of your sender emails for a single campaign. Instantly will randomly choose one email account from your email accounts list.

Unlimited Warm Up:

Email warm up increases email deliverability rate. Instantly.ai's warm up tool not only keeps your emails out of spam but also improves the reputation you have as an email sender by interacting positively with every message. Instantly allows you to warm up your email accounts completely for free.

Email Rotating:

Email rotation allows you to send cold emails to your leads through multiple sender emails. This reduces the possibility that any email will be negatively impacted by deliverability issues. You can also add as many email accounts as you want.

A/B Testing:

Test different subject lines and email body copies for all of your cold email campaigns to find the best performers and make data-driven decisions. You can test different variations of sequence steps by creating as many variants of subject lines and email bodies.

Other Features:

• Instantly allow spintax inside the subject line and email body.
• Provides workspace functionality to manage multiple clients from the same logged-in account.
• Email tracking.
• Unified inbox for managing replies from your leads.
• Conditional email sequence is possible.
• Provides options for limiting daily sending limit (campaign and sender email)
• Allows individual custom tracking domains for each sending email.
• Email blacklist monitoring.
• Instantly can integrate CRM software through Zapier integration. They don’t have any built-in CRM system, so you have to spend extra money on it.

Lemlist vs Instantly: Drawbacks

Lemlist:

• The user interface and experience are not good.
• A lot of features are clunky and difficult to use.
• The A/B feature does not work correctly.
• You cannot have a conditional email sequence.
• There is no limit to the number of emails you can send per day.
• The app does not integrate seamlessly with other tools you may be using.
• Poor customer service.
• You cannot use a built-in CRM system--you have to rely on an outside party.

Instantly:

• Gets costly if you cross 25,000 Active Leads or if you cross 125,000 Emails Monthly. They have 25,000 Active Leads addons which will cost you $87 extra per month.
• Reply and bounce tracking updates hourly. Also, Unibox updates hourly which means you have to wait one hour to know who replies to your email.
• No click tracking is available.
• Multiple-channel outreach isn't possible.
• Lack of native integration.
• No built-in CRM system. You need to always use 3rd party CRM system.
• Does not give accurate information about unique open rates.

Lemlist vs Instantly: Detailed Comparison Table

Lemlist vs Instantly: User Reviews

Although Lemlist and Instantly both have good reviews, they also have received some poor feedback. More often than not, bad reviews provide more honest insight about a product than positive ones do. A few examples of such negative feedback are listed below.

Lemlist Reviews:

Instantly Reviews:

Another Alternative To Lemlist And Instantly

While Lemlist and Instantly have a few advantages for cold emailing, their drawbacks and costs and now big hustle for marketers. For all of your cold email problems, the easy solution can be SendFlock.

SendFlock is a groundbreaking cold email tool that has all the features of Lemlist and Instantly. Moreover, it has even more additional features that come in handy increasing email deliverability.

Features of SendFlock:

• Unlimited email accounts.
• Unlimited email warmup.
• 10,000 prospects.
• Email rotation.
• A/B testing.
• Global block list.
• Bounce detection.
• Sales boosting built-in CRM.
• Pre-Built workflow automation.
• More than one custom domain support.
• Three different email warm-up methods.
• Senders can select a limit for each email.
• One inbox for all of your email accounts.

Pricing Plan:

The monthly fee of UNLIMITED plan is only $59. Plus, there's a 14-day free trial included all the features available in the UNLIMITED plan.

Choose The Right Cold Email Software for Your Sales Team

If you're still confused about Lemlist vs Instantly, then we got your back. If you need a tool for cold emailing and have a small contact list, go with Instantly. However, if you have a larger contact list or need more features, then Lemlist is probably better suited for your needs. Lastly, if neither of these options sounds quite right for you, SendFlock is always an option worth considering.

Frequently Asked Questions