Cold Email Template For SEO: 9 Best Templates For Success

Maria Jones
March 20, 2023

In this competitive market, SEO is not easy. Those days are gone when you needed less effort to gain success in SEO. Now, it takes a lot more effort, along with the right email template. Cold emailing is an essential part of SEO success. You need to prove your creativity while making such cold emails. You should know the best process for creating a cold email template to tailor your SEO goals. That’s why we will explain why a cold email template is important for SEO success and provide some examples of cold email templates for SEO you can use.

How To Cold Email Someone?

Cold emailing someone can be a great way to introduce yourself and your ideas or to reach out to someone you admire or want to work with. Here are some tips on how to craft a successful cold email.

Personalize Your Message

Address the recipient by name and reference something specific about them or their work to show that you’ve done your research and are genuinely interested in connecting with them.

Keep It Short And Sweet

Keep your message brief and to the point. Most people are busy and won’t have time to read a lengthy email.

Be Clear About Your Purpose

Clearly state the reason for your email and what you hope to achieve. Whether you’re looking for advice, networking opportunities, or a job, be specific and direct.

Highlight Your Value

Explain how you can be of value to the recipient. Share your skills, expertise, or experiences that relate to their interests or needs.

End With Call To Action

Make it clear what you’d like the recipient to do next, whether that’s setting up a call, meeting in person, or simply responding to your email.

Follow Up Politely

If you don’t hear back after a week or two, it’s okay to follow up with a polite reminder. Don’t be pushy or demanding, but simply restate your interest and ask if the recipient has had a chance to consider your email.


Why Is A Cold Email Template Important For SEO Success?

If we start a discussion on the importance of cold email templates for SEO, then we can go on and on. Here are some mentionable facts regarding crafting professional cold email templates for SEO:

Establishes a Professional Tone

Having a professional cold email template sets the tone for your interaction with potential customers. It ensures you are professional, organized, and knowledgeable.

Improves Visibility

By crafting a well-written cold email template, you can increase the visibility of your website. You can share a good template on social media platforms. You can also include it in newsletters to further promote your site and products.

Generates Leads

A cold email template gives you the opportunity to contact leads without needing to manually create messages every time. This helps you generate more leads with less effort, while also allowing you to track the effectiveness of your efforts.

Maximizes Engagement

A good cold email template provides an avenue for customers to engage with your business and website. Through its content, a template can encourage customers to take action, such as signing up for your mailing list or purchasing a product.

Saves Time

Crafting a cold email template allows you to quickly respond to incoming inquiries. Therefore, you can send out automated messages when necessary. This saves both time and resources, which can be used for other marketing efforts.

And if you want to improve the effectiveness of your cold email marketing, SendFlock is the platform for you. With its personalized cold emails, efficient follow-up sequences, and integrated CRM and inbox, SendFlock can help boost your revenue by improving your email reception with your contacts. Trust SendFlock for a streamlined and successful cold email marketing experience.

9 Sample Cold Email Template for SEO Success

For your convenience, we have decided to create 8 sample cold email templates that are frequently used by any SEO agency. Without further ado, let’s see those templates:

1. Email Template for Introduction

First and foremost, you need to send an email to a potential client explaining why he or she needs your SEO service. If they like what you say, then you might have a long-term relationship with your client. You start with a sample email like the one below.

Subject: SEO opportunities for your business

Hello [Name],

I noticed that your website has a lot of potentials to rank higher on search engines and generate more leads. Our SEO agency specializes in helping businesses like yours improve their search engine rankings and increase their online visibility.

We can provide you with a free SEO analysis of your website to identify areas for improvement and suggest strategies for increasing your search engine rankings. Let's connect over the phone to discuss how we can help you achieve your online goals.

Best regards,
[Your Name]
[Your Signature]

2. Email Template for Website Ranking

This type of email is mostly used by SEO agencies. Clients often look for assistance to rank their websites. You can get more clients if you mail them first with a sample email like below.

Subject: Improving your website's search ranking

Hello [Name],

I noticed that your website could benefit from some SEO improvements to increase its visibility on search engines. Our agency has a proven track record of helping businesses like yours improve their search rankings, and we would love to help you too.

Are you interested in learning more about our SEO services? Let's schedule a quick call to discuss how we can help improve your website's search ranking.

Kind regards,

[Your Name]
[Your SEO Agency Name]
[Contact Information]

3. Email Template to Get More Traffic

Once you have ranked a client’s website, you want to ensure it gets constant traffic. This way, you can nurture a client and work with him or her for a long time. So, you can follow this cold email template for SEO to get more traffic.

Subject: Boosting your website traffic with SEO

Greetings [Name],

Are you looking to drive more traffic to your website and increase your online visibility? Our agency specializes in SEO and can help your business rank higher on search engines like Google, Bing, and Yahoo.

We have helped many businesses in your industry increase their website traffic and generate more leads. If you're interested in learning more about our SEO services, please let us know and we can schedule a call to discuss further.


[Company information]

4. Email Template to Increase the Website’s Visibility

Sometimes, clients look for ways to increase the visibility of their websites. So, why not knock them with a sample email like below for this.

Subject: How to increase your website's visibility on search engines

Hello [Name],

Are you struggling to get your website noticed by your target audience? Our SEO agency can help improve your website's search visibility and increase your online exposure.

We provide a range of SEO services, including keyword research, on-page optimization, and link building. Let's connect over a call to discuss how our SEO services can benefit your business and improve your search rankings.

Best regards,

[Your Signature]

5. Email Template for SEO Improvement

As an SEO agency, it is your prime task to check if there are any gaps in SEO and fix them. Additionally, you should guarantee that the overall SEO score is better than before. To get started with all these, craft an email like below.

Subject: Your website's SEO potential

Hi [Name],

I came across your website and noticed some areas where we could help you improve your search engine rankings. Our agency specializes in SEO and has a team of experts that can help optimize your website for search engines.

Would you be interested in a free website audit to see where your site currently stands in terms of SEO? Let's connect over a call to discuss how we can help you increase your online visibility and drive more traffic to your website.

Best regards,

[Your Name]
[Your SEO Agency Name]
[Contact Information]

6. Email Template for Backlink Outreach

An important part of SEO success is getting enough backlinks. This will improve the domain authority of the website. For backlink reach out on behalf of your clients, you can use the following email template.

Subject: Your site’s awesome resource page & [Your Site]

Hi [Name],

I hope you're doing well. I came across your website, [Their website name], and was impressed by the quality of content you provide. In particular, I was interested in your [name of their resource page] page. I noticed you have a few resources listed on that page, and I think my content on [topic] would be a valuable addition to your page.

Here's a link to the content:
[insert link]

Let me know if you're interested in featuring it. I'm also open to any feedback or suggestions you may have.

Thanks for your time,


[Your Name]

7. Email Template for Guest Post Outreach

Along with backlinking, you need to reach out for guest posting. Guest posts have a major impact on SEO improvement. Try this cold email template for SEO in case of guest post outreach.

Subject: [Their Website Name] Guest Post Inquiry

Hi [Name],

I trust this message finds you doing well. Your website, [Their Website Name], has consistently left me impressed with the caliber of its content. I am reaching out to inquire about the possibility of guest posting for your blog. My goal is to contribute an article that your readers would find compelling. If this is something that interests you, please let me know.

The article will cover [Topic] and I think it would be a great fit for your blog.

Here's a short outline of the article:

[Insert article outline here]

Please let me know if you're interested and if there are any guidelines or requirements for submitting a guest post to your blog.

Thank you for your time, and I look forward to hearing from you soon.

Best regards,

[Your Name]

8. Email Template for Broken Link Outreach

This type of template is important when you want to fix any broken links for a new or existing client. If you send an email like below, your clients will think you really care for their businesses.

Subject: Broken link on [Website]

Hello [Website Owner],

I came across your website and noticed that you have a broken link on your page about [Topic]. The link is currently directing visitors to a 404 error page, which can harm the user experience and affect your website's SEO.

I wanted to let you know that our SEO agency specializes in broken link outreach and can help you fix this issue. We have a team of experts who can provide you with a relevant and high-quality replacement link that will benefit your visitors and improve your website's SEO.

Would you be interested in learning more about our broken link outreach services and how we can help you fix this issue? Let's connect over the phone to discuss this further.

Best regards,

[Your name]

9. Email Template for Brand Mentioning

The last one is for deep SEO analysis on a client’s website. This type of email shows gratitude towards a client, which may generate a potential lead in the future. Take a look at the following email template.

Subject: Brand mention on [Website]

Hello [Website Owner],

I came across your website and noticed that you mentioned our brand, [Your Brand Name], in your recent blog post about [Topic]. We appreciate the mention and wanted to reach out to say thank you.

As an SEO agency, we understand the importance of building relationships with other websites in our industry. We would love to connect with you and see if there are any opportunities for us to collaborate or work together in the future.

Would you be interested in discussing further how we can support each other's online goals and build a stronger relationship? Let's schedule a call to discuss this further.

Best regards,

[Your Name]

Final Thought

Crafting an effective cold email is a crucial skill for anyone seeking SEO success. By following the right approach and using a well-designed email template, you can increase your chances of making a great first impression and securing valuable connections. A successful cold email should be personalized, concise, and clear about your goals and value proposition. Additionally, it should include a strong call to action and be followed up with polite persistence.

When it comes to sending cold emails, using the right tools can make a big difference in your success rate. One such tool that can help you streamline your cold email process is SendFlock. With SendFlock, you can easily create and send personalized emails to your target audience, track open and click-through rates, and manage your email campaigns from a single platform. By combining the best cold email template practices with SendFlock's powerful features, you can improve your SEO outreach and achieve greater results.

Frequently Asked Questions

How Do You Structure A Cold Email?

It is crucial to have a structured approach when creating a cold email. Start by introducing yourself and your business, explaining what you have to offer, giving a call to action, and including contact information. Make sure the email is concise, yet informative.

Why Are Cold Email Headlines Important?

Headlines are the first thing that will grab the attention of your readers. A well-crafted headline can make the difference between an email being opened or immediately being deleted. Keep it short, to the point, and relevant to the content of your email.

Do B2B cold emails work?

Depending on the email body, your expertise, and the target audience, BSB cold emails can generate response and bounce rates. You can expect to have a 10% bounce rate with decent B2B cold emails. It can reach 20% when your audience is fairly large. For tracking or measuring the response rate, you can use tools like SendFlock.