B2B Prospecting Tools: 25 Best Tools You Get To In 2023

Stuart Laurie
February 6, 2023

Instead of relying on your salesperson, utilize the best B2B prospecting tools to move faster, gather intelligence, engage prospects, and close more deals. With the right tools, B2B prospecting can be streamlined and made more effective, helping you stay ahead of the competition. Therefore, we've identified the 25 best B2B prospecting tools for 2023. From outreach automation to targeted industry searches, these tools are designed to help you find and engage with the right prospects and grow your business.

What Is B2B Prospecting?

B2B prospecting tools automate sales processes and provide current and legal contact information for potential customers, helping businesses grow and succeed. The objective is to guide potential customers through the sales process to purchase, saving time for sales teams to focus on building relationships. The data consists of four types.-

  • Geographic
  • Firmographic
  • Technographic
  • Demographic

This is a result of their extensive investigation. But since they continue to rely on out-of-date and inaccurate free data, they are unable to engage with prospects. This is addressed by a B2B prospecting tool, which enables sales representatives to create more pipelines to generate more income.

Performing sales take up only 34% of a salesperson's time. (Source: Dooly)

Save your sales time using SendFlock. It manages all of your emails from one software. With hyper personalized cold emails, automated follow-up sequence, unified inbox, CRM etc it is your ultimate all-in-one sales machine

What Are Some Of The Most Effective B2b Prospecting Methods?

B2B (business-to-business) prospecting is the process of identifying and engaging potential customers for a product or service offered by a business. Some of the most effective B2B prospecting methods include:

LinkedIn Outreach

Utilizing LinkedIn's advanced search and targeting options to connect with decision-makers in target organizations.

Email Marketing

Sending targeted, personalized emails to prospects with relevant information about the product or service being offered.

Content Marketing

Creating valuable and educational content that appeals to the target audience and establishes the business as a thought leader in the industry.

Trade Shows and Events

Participating in trade shows and events to network with potential customers and showcase the business's offerings.

Referral Marketing

Leveraging existing customer relationships to generate referrals and warm introductions to new prospects.


Making direct phone calls to potential customers to discuss the product or service and gather information about their needs.

B2B prospecting tools

25 Best B2B Prospecting Tools to Close More Deals

1. Hunter

Hunter is one of the B2B prospecting tools that helps you search for business emails, phone numbers, and decision-makers. It offers integrations, a Chrome extension, and email verification to ensure accurate data. Ideal for salespeople who need to constantly prospect. Previously known as Email Hunter.

Pricing: There are 5 pricing editions for Hunter, ranging in price from $0 to $399.

  • Free - Free of cost (25 Search and 50 Verification requests)
  • Starter - $49 (500 Search and 1,000 Verification requests)
  • Growth - $99 (2,500 Search and 5,000 Verification requests)
  • Pro - $199 (10,000 Search and 20,000 Verification requests)
  • Business - $399 (30,000 Search and 60,000 Verification requests)
b2b prospecting tools-hunter

2. SendFlock

SendFlock is a comprehensive sales tool that offers a range of features to streamline your sales process. With its ability to create hyper-personalized cold emails, you can ensure that your messages stand out and make a lasting impression. The platform also includes automated follow-up sequences, so you can keep the conversation going without having to manually send each message. This allows you to focus on other important tasks while still keeping your potential clients engaged. Additionally, SendFlock integrates a unified inbox, so you can manage all of your emails from one central location, making it easier to stay organized. The built-in CRM system also enables you to keep track of your interactions with clients, allowing you to better understand their needs and tailor your approach accordingly. Overall, SendFlock is the ultimate sales machine that can help you take your sales to the next level.

Pricing: SendFlock comes at an affordable price of $39/month.

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3. LeadGibbon

LeadGibbon helps you find and contact potential customers. It has a big database with information about millions of people. LeadGibbon makes it easy to send personalized messages and emails to these prospects. LeadGibbon also shows you how well your efforts are working through analytics.

Pricing: LeadGibbon offers a free trial with up to 5 leads. For professional usage, you can choose a plan from any of the following 3 -

  • Basic - $49 (1000 export credits)
  • Pro - $99 (5000 export credits)
  • Business - $199 (20,000 export credits)
b2b prospecting tools leadgibbon

4. FindThatLead

FindThatLead is a popular tool with a unique feature called FindThatPerson. It helps you search for people based on multiple criteria like job title, company, social media, website, and technology they use. It helps target the right people at the right companies. The tool also has a high accuracy email verifier and lets you segment prospects by region or industry for better lead lists.

Pricing: You can use FindThatLead by subscribing to any of the following 3 plans -

  • Growth - $49/month
  • Startup - $150/month
  • Suite - $399/month
b2b prospecting tools

5. UpLead

UpLead is a good tool for B2B sales teams. It helps find leads, make lists of contacts, and see important information about them. UpLead has a big database with 30 million B2B contacts from 200 countries. It shows what leads have done, like opened emails or visited a website. UpLead can be connected to other tools like Salesforce and HubSpot, making it easier to keep track of leads and follow a sales plan.

Pricing: You can try UpLead for free. Additionally, there are 3 paid plans if you need extra benefits. These plans are -

  • Essential - $74/ month
  • Plus - $149/ month
  • Professional - $299/ month
b2b prospecting tools

6. AeroLeads

AeroLeads is a tool that helps sales teams find and connect with new customers. It allows searching for leads based on factors such as industry, location, and company size, and also finds contacts and email addresses. The tool can be used for engaging with prospects via phone or email. It also offers data services and reporting to show how prospects are interacting with messages.

Pricing: There are no free plans for AeroLeads. The paid plans include the followings -

  • Take Off - $49/month
  • Climb - $149/month
  • Cruise - $499/month
  • Enterprise - Depends based on your needs
b2b prospecting tools

7. Lusha

Lusha is a tool to help salespeople build relationships and make more deals. It helps find contact information like email and phone number of potential customers. It also integrates with popular customer relationship management (CRM) software. Lusha also provides information about the customer, such as their industry, location, job title, and interests, to help personalize sales messages.

Pricing: The followings are the 4 price plans of Lusha -

  • Free - $0/ month per user, only 5 credits
  • Pro - $29/ month per user, 480 credits
  • Premium - $51/ month per user, 960 credits
  • Scale - Available on request with unlimited credits
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8. SellHack

SellHack helps you connect with potential customers by finding the right person and the right time to reach out. It has features that can identify important prospects, get their contact information, and send personalized messages. SellHack's "Prospect Discovery Tool" lets users find new prospects by searching for their job title, industry, and location. It also shows information about their online activity and contact details. Users can see when the prospects are active and set reminders to follow up.

Pricing: Depending on the usage, SellHack comes with 4 plans. They are -

  • Lite - $3/ month with 100 email credits
  • Basic - $15/ month with 350 email credits
  • Starter - $30/ month with 1,000 email credits
  • Pro - $60/ month with 2,500 email credits
b2b prospecting tools

9. DiscoverOrg

DiscoverOrg is a helpful tool for sales prospecting. It helps you find important people in companies you want to sell to. It has a big database of information about companies and the people who work there. You can look for the right people by searching for their job title, industry, or where they live. DiscoverOrg also gives you information about each person, like their email, social media, and work history.

Pricing: There is nothing specific about the pricing of DiscoverOrg. You have to request them on their website for the price.

b2b prospecting tools

10. SnapADDY

SnapADDY is a tool for sales teams to find and reach out to potential customers. It has features like searching for contacts, finding information about them, sending automated emails, and adding contacts to CRM tools like Salesforce or MailChimp. It saves time by eliminating manual data entry and helps increase success rates with its helpful features and design.

Pricing: For around $378/ year, you can buy it directly for one user. They also offer an Enterprise solution for large companies.

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11. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a tool that helps sales teams find potential customers on LinkedIn. It provides information about prospects and their connections, allowing sales teams to create detailed target profiles. The tool also offers advanced features, like tailored lead recommendations and measurement of InMail campaign effectiveness, using data from over 660 million LinkedIn users.

Pricing: The core plan of the LinkedIn Sales Navigator is free. The other two paid plans include Advance and Advance Plus. In this case, you have to reach LinkedIn directly to learn more about these 2 plans.

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12. Clearbit

Clearbit helps sales teams generate leads by offering features such as identifying companies from their website and using social data to create customer profiles. This allows for personalized outreach. Clearbit also works with popular tools like Salesforce and Mailchimp.

Pricing: Clearbit is built for businesses of all types. They offer customized pricing plans depending on our business size and requirements. You need to contact with them for better information.

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13. Adapt.io

One of the best AI B2B prospecting tools that you can find right now. The AI contains a list of huge mobile phone numbers. Also, it has the capability to deliver a large number of emails quickly. It is expected to enrich and validate contacts 24/7 in a CRM.

Pricing: You need to contact the team for pricing

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14. ZoomInfo

ZoomInfo is a tool for finding potential customers for sales. It has a big database with over 55 million contacts, including decision-makers. You can search for prospects based on various factors and get their contact information, like phone numbers and email addresses. It also helps you track competitors and build your target market list.

Pricing: Pricing is not available for ZoomInfo. Therefore, you can contact ZoomInfo for more information if you are interested in learning more about their pricing.

Pricing ZoomInfo 9505c478fc814dd588bbaad07707a94a 800

15. Datanyze

Datanyze is a tool for finding potential business customers (B2B prospecting). It has strong analytics and helps sales teams find information about a company, like its size, location, and what it does. Datanyze uses information from the web to create lists for sales teams. It also gives contact information and can be used with other tools like Salesforce and HubSpot.

Pricing: There are 2 plans for Datanyze -

  • The free Nyze Lite plan per 10 credit
  • The $29/month Nyze Pro 1 plan per 960 credit
  • The $55/month Nyze Pro 2 plan per 1920 credit
Pricing Datanyze 0e3b9363c5fd4c1480505fdf2a563ee2 800

16. LeadGenius

LeadGenius is a sales prospecting tool that helps find and qualify leads quickly. It has customizable search filters to identify ideal prospects and provides accurate contact information. LeadGenius organizes leads into categories to prioritize outreach and increase conversions. It also has automated email campaigns to nurture leads and improve engagement.

Pricing: There is no proper information about the price of LeadGenius. So, you have to consult with the team to know more.

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17. Owler

Owler is a sales tool with many features. It gives access to over 10 million companies and helps you find information about them, understand your competitors, and find the best leads. It also helps you build profiles of each prospect and uses AI to suggest ideal prospects and create customized outreach campaigns. With Owler, you can quickly build a list of qualified leads.

Pricing: You can choose from 3 pricing plans for Owler, they are -

  • The free Owler Community plan.
  • The $35 Owler Pro plan per plan.
  • The Owler Max is available at $50 per month.
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18. CloudLead

CloudLead is a tool that helps sales teams find and qualify new leads. It uses algorithms to analyze information about companies and their employees, and provides insights on their behavior and interests. CloudLead has an easy-to-use interface, allows you to reach out to prospects, and prioritizes leads based on their relevance to your company.

Pricing: The pricing of CloudLead depends on your business needs. The price may usually start from $250 up to $850 per month.

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19. D&B Hoovers

D&B Hoovers is a platform that provides sales and marketing information. It has information about companies and prospects, such as contact details, financial information, and news. D&B Hoovers can also give you reports about companies and markets. This helps you understand the market and target specific buyers. You can search for companies based on industries, location, size, revenue, and more.

Pricing: There is no clear information about the pricing plans of D&B Hoovers. You need to contact them to discuss the pricing plans.

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20. Outreach

Outreach is a tool for salespeople to have personalized conversations with prospects. It helps send emails, track customer interest, and notify when emails are opened. It also scores leads based on potential value and helps schedule follow-up emails. Outreach is a comprehensive tool used by successful sales teams.

Pricing: Outreach only has 1 plan, for which you need to negotiate with them. Although the monthly price depends on various factors, it may cost $100 per month for each user.

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21. HubSpot Sales Hub

In our next b2b prospecting tools is HubSpot Sales Hub. It is a tool for businesses to help close more deals. It's customizable to fit the needs of the business and provides sales insights, quick email responses, custom workflows, and lead scoring. It also allows real-time conversation tracking and team collaboration, and can be integrated with other HubSpot products for a unified view of the customer journey.

Pricing: HubSpot Sales Hub comes at 4 prices.

  • $0/month (Free)
  • $45/month (Starter)
  • $450/month (Professional)
  • $1,200/month (Enterprise)
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22. Salesloft

Salesloft is a tool to help sales teams close more deals. It can be customized and has integrations with CRMs like Salesforce. It provides real-time analytics to help adjust sales strategies.

Pricing: Basically, there are 4 plans for Salesloft, which are - Salesloft Labs, Prospect, Sell, and Engage. The Salesloft Labs is free. And you have to consult with them to get the other 3 plans.

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23. Boomerang

Boomerang is a good B2B prospecting tool that makes sales work easier and faster. It helps automate follow-ups and works with popular email services like Gmail and Outlook. Boomerang helps sales reps find out which leads are interested in buying and which ones are not. It also has features to set up automated email reminders and schedule emails to send at specific times, and a lead-scoring feature powered by AI to prioritize leads.

Pricing: There are 4 plans on Boomerang Gmail-

  • The basic free plan without any price.
  • The personal plan starts at $4.98.
  • The pro plan starts at $14.98.
  • The premium plan starts at $49.98.

And 4 plans on Boomerang Outlook-

  • The basic free plan without any price.
  • The personal plan starts at $4.98.
  • The pro plan starts at $14.98.
  • The team plan custom.
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24. Vidyard

Vidyard helps sales reps personalize their outreach by easily capturing and sharing personalized video messages with prospects. It also tracks engagement and integrates with CRM and marketing automation platforms to sync video data into the sales pipeline, helping drive smarter sales decisions.

Pricing: The Vidyard comes with 3 pricing plans.

  • Free- Up to 25 videos and free editing
  • Pro- $19/month with unlimited videos
  • Business - Need to talk to their consultant team
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25. Overloop

Overloop is a sales tool that helps salespeople work more efficiently. It has features like organizing contacts, keeping track of emails, automating follow-ups, and more. You can use Overloop to sort leads and make specific plans. Overloop also links to a CRM so you can keep all your information in one place. The goal of Overloop is to help salespeople close deals.

Pricing: Priced at $99/user per month. Overloop also offers a free trial period.

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Final Thought

To maximize its sales pipeline and close more deals, the above B2B prospecting tools are essential for any sales team. Aside from the tools listed above, dozens of B2B prospecting tools are available to help you make the most out of your sales process. Moreover, SendFlock is there to make your email marketing much faster and smoother. Although it is important to understand which tool is best for your business’s needs, these tools can be an excellent starting point.

Frequently Asked Questions

What Are The Best Sales Prospecting Tools For Lead Generation?

The best sales prospecting tools for lead generation include platforms such as SendFlock, HubSpot, Salesforce, and Marketo. These tools offer a variety of features such as email automation, lead tracking, and data analysis to help sales teams generate leads effectively.

Can You Recommend Any Effective Sales Prospecting Software?

Sales prospecting software options include Yesware, SendFlock, Overloop, and Outreach. These tools are designed to streamline the sales prospecting process and help sales teams reach out to potential customers in a more organized and efficient manner.

What Free Sales Prospecting Tools Are Available?

Some popular free sales prospecting tools include HubSpot CRM, Hootsuite Insights, and Hunter. These tools offer limited features but can still provide valuable insights and support to sales teams on a budget.

What Are The Most Popular Prospecting Tools In Network Marketing?

Prospecting tools in network marketing include social media platforms like Facebook and Instagram, as well as tools like MLSP and LeadsLeap. These tools help network marketers reach potential customers and grow their network.

Any Email Prospecting Tools For Sales?

Email prospecting tools like SendFlock, Mailshake, ContactOut, and Hunter can help sales teams find email addresses and craft effective outreach campaigns. These tools can also provide insights on email open rates, response rates, and other metrics to help sales teams improve their email prospecting efforts.

What Are Some Of The Best LinkedIn Prospecting Tools Available?

LinkedIn prospecting tools like LeadFuze, Dux-Soup, and Sales Navigator can help sales teams find and connect with potential customers on the platform. These tools offer features like lead generation, lead tracking, and advanced search capabilities to help sales teams find the right leads and engage with them effectively.

How Are Prospecting Tools Used In Network Marketing?

In network marketing, prospecting tools are used to find potential customers and grow a network of distributors. These tools can range from social media platforms to specific tools designed for network marketers.

What Are Some Of The Latest Sales Prospecting Techniques Being Used?

Some of the latest sales prospecting techniques include the use of artificial intelligence and machine learning to automate repetitive tasks and improve the accuracy of lead generation and qualification efforts. Other techniques include gamification, video prospecting, and personalized outreach campaigns.