Lemlist vs Mailchimp: Which Email Marketing Tool Is Right For You?

Maria Jones
November 24, 2022

Most email marketers are wondering between Lemlist vs Mailchimp. If you are confused too, then you have come to the right place. In this blog, we will share the details of both tools so that you can make a decision about which one to use.

There are many different tools you can use for cold email outreach. In this blog post, we compare Lemlist and Mailchimp. They are two of the most popular email marketing tools. We will look at what each tool offers and how much they cost. After reading this blog post, you will know which tool is right for you.

If you are looking for an alternative to Lemlist and Mailchimp, try SendFlock. It is a cold email software that is less expensive and has all the features that a sales team would want, such as email warmup, automatic personalized follow-up sequence, dedicated CRM, and Unified inbox.

Lemlist vs Mailchimp: Quick Glance

Lemlist

Mailchimp

Rating

4.1/5 stars with 110 reviews

4.3/5 stars with 12k reviews

Market Segment

Small-Business

Small-Enterprise Business

Entry Level Pricing

$59 / Email / Month

$0 / Month

Free Trial

14 Days

30 Days

Features of Lemlist: Go-To Cold Email Software

lemlist-vs-mailchimp

Lemlist is a software that helps you send emails to people who are not your customers yet. Lemlist has some features that are described below.

Easy Email Personalization:

Lemlist allows you to send highly personalized emails through mail merge. The mail merges dramatically improving the effectiveness of your cold email outreach campaign. You can import recipient data from a CSV file and turn it into unique email copies. You can personalize your campaigns with image personalization. While it might not be appropriate for all brands, using personalize image templates can make generic cold emails stand out.

Email Warm-Up:

Lemwarm is an incredible feature of Lemlist. It warms up your email accounts so you can use them for cold email marketing. This ensures that your emails do not go to the spam folder. It will increase your email deliverability and open rate.

Automated Email Sequences:

Lemlist not only automates follow-ups but also lets you customize email sequences. With its marketing automation features, you can automatically respond to customers. Lemlist also provides an A/B testing feature so you can test which subject lines & email copies work best for your sales automation campaigns.

Custom Tracking Domains:

If you use Lemlist, you can add your own custom tracking domain. This increases the chances that your emails are delivered to your recipient's inbox and tracks email opens & clicks perfectly.

Other Features:

  • Via Aircall integration, Lemlist offers phone calls inside their multi-channel sequence. It is useful because it automates some tasks and makes high-quality calls.
  • Lemlist helps you automate your sales process for multiple channels like social media posts, SMS text messages, and more.
  • Provides two-way integration with sales CRM: (1) Track sales team actions and prospect responses and (2) Pull CRM data to populate and personalize sales outreach. They don’t have any built-in CRM systems like Mailchimp, and SendFlock.
  • Lemlist integrates with calendar software so your sales teams can schedule calls. This feature only offers on their $99 Sales Engagement plan.
lemlist-pricing
Lemlist Pricing

Features of Mailchimp: Simple Solution For Email Marketing

lemlist-vs-mailchimp

Mailchimp is an email marketing and automation service that creates newsletters, branded emails, manages subscribers, and gauges the effectiveness of email campaigns in order to engage potential audiences. It is one of the most popular email marketing solutions, with more than 12 million active users. It ensures low-cost subscription plans for small and medium enterprises as well as high sales volume for large scale businesses. Startups can also get business analytics and technological tools at a low price. The key features of Mailchimp are given below:

Automation:

Mailchimp has a feature that allows you to create and send email campaigns automatically. For example, you can create an automation campaign that sends a welcome email to new subscribers, or an email campaign that promotes a new product. You can also create automated emails that are sent in response to specific actions, such as when a customer abandons their shopping cart. This saves you time and provides an opportunity to customize your actual email.

Segmentation:

The MailChimp system allows you to put your clients into groups based on information that we have stored. This is a good way to make sure that people get emails that are relevant to them, and it also saves money because you don't have to send as many emails. Additionally, MailChimp allows you to create segments using any kind of logic, which means that you can change the email list by specifying what each group needs.

Behavior Targeting:

Mailchimp is an email marketing platform that offers behavioral targeting. This means Mailchimp can target users with specific content or ads based on their past behavior. For example, if a user has clicked on a link to a product on your website, Mailchimp can target them with an ad for that product.

Marketing CRM & Audience Dashboard:

Mailchimp's marketing CRM software helps your business to stay organized and improve its strategy. This is because it keeps your contact data together. The audience dashboard also helps you to see your audience at a glance. You can use this information to send email campaigns that are targeted to specific groups of people.

Other Features:

  • There are over 100 Mailchimp templates that you can use.
  • Mailchimp will let you create as many free sign-up forms as you want.
  • You can use tags and custom fields to send the most relevant content to your readers. This way, they're sure to see what interests them the most!
  • Mailchimp simultaneously works with some of the most popular software, such as Stripe and Facebook.
  • The Mailchimp A/B testing feature lets you test 3 different versions of your campaign. This way, you can figure out which strategy works best for you.
mailchimp-pricing

Lemlist vs Mailchimp: Drawbacks

Lemlist:

  • A lot of features are not smooth or sleek.
  • Poor user interface and user experience.
  • Conditional email sequence is not possible.
  • The A/B feature is not working correctly.
  • Lack of native integration.
  • There is no daily limit setup option for your sending email.
  • The customer service is not good.
  • No CRM system is included. You have to use a CRM system from another company.

Mailchimp:

  • Sending emails to cold contacts via MailChimp is against their Terms of Use”. This means you cannot send emails to people who don’t know you.
  • A strange billing system that is designed in such a way that it sucks money out of you.
  • The premium version is more expensive than many of its rivals.
  • The poor customer and lack of fast response.
  • Emails have a higher chance of being sent to spam.
  • Merge tag functionality does not work sometimes.
  • Sometimes the UI doesn't work properly and the automation features don't work well either.

Lemlist vs Mailchimp: Detailed Comparison Table

Features

Lemlist

Mailchimp

Email Personalization

✅

✅

Automatic Follow-Up

✅

✅

A/B Testing

✅

✅

Multi-Channel Outreach

✅

✅

Calendar Integration

✅

✅

Call Dialer

✅

❌

Personalized Images

✅

❌

Dynamic Landing Pages

✅

✅

Conditional Based Follow-Up

❌

✅

Email Rotating

❌

❌

Sending Limit For Individual Sender Email

❌

❌

Multiple Custom Domains

❌

❌

Unified Team Inbox

❌

✅

CRM Integration

✅

✅

Built-in CRM System

❌

✅

Zapier Integration

✅

✅

Email Warm-Up

✅

❌

Multiple Warm-Up Methods

❌

❌

Workflow Automation

❌

✅

Lead Capture Form

❌

✅

Survey Form

❌

✅

Lemlist vs Mailchimp: User Reviews

Lemlist vs Mailchimp also demands some user reviews. User review is not about praises and complaints. Its more about the insight of any product. And bad reviews showcase the true face of product and company. Here are some bad reviews from ex-clients of Lemlist and Mailchimp.

Lemlist Reviews:

lemlist-reviews
lemlist-reviews

Mailchimp Reviews:

mailchimp-reviews
mailchimp-reviews

Best Alternative To Lemlist vs Mailchimp

lemlist-vs-mailchimp

There is no one-size-fits-all answer to this question, as the best alternative to Lemlist and Mailchimp will depend on your specific needs and preferences. Ultimately, the best way to decide which platform is right for you is to sign up for free trials of each and see which one you prefer.

SendFlock is a powerful cold email software that outcompetes Lemlist and Mailchimp by allowing you to create highly personalized emails, automated follow-up sequences, and utilize a CRM system with a unified inbox.

SendFlock is a better version of Lemlist and Mailchimp. It is easier to use, has more features, and is cheaper. You will also be able to get help from a human anytime you need it.

Features of SendFlock:

  • There are three different email warm-up methods.
  • Has an automatic hyper-personalized follow-up sequence.
  • Available A/B testing
  • Got a conditional sequence.
  • Email sending limit customization option for each sender email.
  • Multiple custom domain support is available.
  • Unified team inbox for managing your prospect's replies.
  • Powerful CRM system.
  • Workflow automation is available.

Price:

The monthly price is $39. The yearly price is cheaper. You can test it out for free for 14 days.

Choose The Right Cold Email Software for Your Sales Team

Sales teams have a lot of pressure to perform. They need to find the right leads, craft the perfect pitch, and close deals. But one of the most important (and often overlooked) aspects of sales is email marketing.

The right cold email software can make a big difference in your team's success. SendFlock is designed specifically for sales teams. It includes features like auto-follow up, leads scoring, and templates. This makes it easy to stay organized and get the most out of your email campaigns.

Plus, SendFlock has a built-in CRM system. This means your team can manage their entire sales process from one place. No more jumping between different tools.

If you're looking for a cold email solution that will help your team close more deals, SendFlock is the right choice for you.

Frequently Asked Questions

What Is Lemlist?

Lemlist is a software that helps you send emails to people who are not your customers yet. Most of the people who use Lemlist are businesses that want to make it easier to find new customers.

What Is Mailchimp?

Mailchimp is a tool that helps you with email marketing. This means that you can use it to send emails to customers, affiliates, and other people you work with. Mailchimp is different from other similar tools because it is web-based. This means that you can use it on any web browser without having to download anything onto your computer or other devices.

Mailchimp is a good way to help with your email marketing. It can help you manage your mailing list, create templates, and automate your emails. Mailchimp also offers analytical features so that you can see how well your email campaigns are doing.

How Much Does Lemlist Cost?

Lemlist has four plans: Email Outreach, Sales Engagement, Agency, and Lemwarm. Prices for the monthly plan start at $59 for Email Outreach and go up to custom pricing for the Agency plan. Yearly prices are discounted, starting at $50 per month for Email Outreach and going up to custom pricing for the Agency Plan.

How Much Does Mailchimp Cost?

Mailchimp offers four different pricing plans depending on your contacts. For up to 500 contacts, Mailchimp Free plan ($0), Essential plan ($11), Standard plan ($17), and Premium plan ($299).

What Are The Disadvantages Of Mailchimp?

One downside of Mailchimp is that it can be expensive, depending on the version. The cost increases as your subscriber list grow. The more features you want, the more you have to pay. Moreover, a small mistake can cost you high. Mailchimp has a strange billing system that is designed in such a way that sucks money out of you.

Which Is Better: SendFlock Or Lemlist?

Lemlist with many incredible features like email personalization, automated follow-ups, teamwork from one account etc monthly plan starts at $59. But it is true that Lemlist got some drawbacks. On the other hand, SendFlock offers the exact same features and additional features like a unified inbox (one inbox for all of your email accounts), A/B testing, built-in CRM etc at $39/month. Moreover, SendFlock offers 14-day moneyback guarantee. With all the explanations, it seems SendFlock is a better option for anyone that wants to boost up their cold emails and get promising clients.

Which Is Better: SendFlock Or Mailchimp?

There are a lot of features to consider when choosing an email marketing service. However, ultimately, the decision comes down to two main factors: price and features.

SendFlock is less expensive than Mailchimp, but it doesn't have as many features. Mailchimp is more expensive, but it has more to offer in terms of features and functionality.

So, which is better? It depends on your needs and budget. If you need a lot of features and are willing to pay more, Mailchimp is the better choice. If you're on a tight budget and don't need all the bells and whistles, SendFlock is a good option.

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